
Being a child of the ’70’s, I can clearly see my mom’s red and black Betty Crocker cookbook. I’m fairly certain it was the staple in every kitchen during that time. In fact, I received my own updated version when I got married nearly 20 years ago. A couple of weekends back, seemingly out of nowhere, I remembered this coffee cake and instantly had to make it. When Leah woke and made her way up the stairs, she asked what I’d made and when I told her coffee cake, she looked over to the stove and declared, “That’s not coffee cake!” I had to assure her it is, it’s just different than the yellow coffee cake she is accustomed to.
Ingredients:
for the cake:
- 1/4 cup canola oil
- 1 egg
- 1/2 cup milk
- 1 1/2 cups flour
- 3/4 cups sugar
- 2 tsps. baking powder
- 1/2 tsp. salt
for the topping:
- 3/4 cup brown sugar
- 2 tsps. cinnamon
- 3 tbsps. butter, melted
Preparation:
Preheat oven to 350 degrees. Spray a 9×9 pan with non-stick spray; set aside. In a medium sized bowl, combine the oil, eggs, and milk. In another bowl, whisk together the dry ingredients and add wet ingredients into flour mixture, stirring until combined.
In a small bowl, melt the butter and stir in the brown sugar and cinnamon. Sprinkle over the top of the cake. I happen to like the topping all throughout the cake, so once I’ve added it to the top, I take a butter knife and swirl the topping into the batter before baking. Bake for 30 – 35 minutes.
Enjoy! 
Note: I halved the cake recipe & used a 9×9 pan, but used the whole topping recipe because the topping is what makes this coffee cake so good, plus that’s how mom always made it. Just double the recipe for a classic 9×13 pan.
Source: http://www.geniuskitchen.com/recipe/betty-crocker-coffee-cake-circa-1973-224163
Thank you so much for posting this recipe!!! A few years ago, I got rid of my old 1970’s red cover Betty Crocker cook book. So sad because there were classic recipes I so loved and this is one of them.
Take care! Irene F.
I’m so glad you came across it! Enjoy!
If I use a double recipe and bake in a 9×13 pan, what temp should I use and bake for how long? Thank you!
Hi Amy,
I would bake it at the same temp & time & add more time, if needed.
350 for 35 minutes